Here we go — here's your first blog post, ready to copy and paste straight into Shopify:
Title: The Ultimate Gift Guide for APS Workers (Because "Taken on Notice" Is a Love Language)
Body:
So you need to buy a gift for a public servant. Maybe it's your colleague who's survived three machinery of government changes and still shows up. Maybe it's the EL1 who's been "actings" for so long they've forgotten what their actual classification is. Maybe it's you — and honestly, you deserve it.
Whatever the occasion, we've got you covered.
For the Executive Assistant who actually runs the department
Let's be honest. The SES gets the credit. The EA gets things done. If you know an EA who's calendared their way through a ministerial transition, a budget estimates week, and three competing "urgent" briefs all due by COB Friday — they deserve more than a Woolies gift card. Get them the World's Best EA mug. They'll use it. Probably while fixing something you broke.
For the APS6 who is this close to EL1
The APS6 is a beautiful creature. Senior enough to know exactly what's wrong with the process. Junior enough that nobody's asking them to fix it. Yet. The APS6 mug is a badge of honour for the person sitting in that sweet spot — experienced, capable, and absolutely not writing that brief themselves if they can delegate it.
For the EL1 who lives in the middle
Too senior to do the work. Too junior to avoid it. The EL1 experience is a masterclass in managing up, managing down, and managing expectations — usually all in the same Teams call. If you know an EL1, they will immediately understand why this mug exists. They may shed a single tear.
For the Grad who still believes
Fresh out of uni. Full of ideas. About to discover what "whole of government" actually means in practice. The APS Grad sticker is the perfect gift for someone at the beginning of their public service journey — before their first estimates appearance, before their first MoG, before they truly understand what "taken on notice" means. Cherish this time.
For literally anyone in the APS
The "I'll have to take that on notice" mug is the universal language of the Australian Public Service. Whether you're watching Senate Estimates at 11pm like a normal person, or you've actually had to say those words in a briefing room while buying yourself exactly six weeks — this mug is for you.
One last thing
All orders come with free Afterpay — because we know the HDA hasn't hit your account yet.